The Levi’s® Commuter™ Trucker Jacket

Levi’s® Commuter™ Trucker Jacket

Now here’s something we would like to try out;Jacket-with-tag-levis-interactiveThis is a jeans jacket with an interactive surface: it can access a phone wirelesly and activate a functionality by tapping or swiping a sleeve. The technology is blended in with the fibres of the standard cloth, which is still washable and feels like a normal piece of clotihng, so they say. ‘They’ being Levi’s and Google’s Atap. The invention is called: Jaquard Technology.

Levi’s wants you to wear this jacket while riding your bike (see the promotion clip here at levistrauss.com) But we, at Mimi Berlin, feel the audience could be broader; for instance by placing this technology in a (women’s) bag. But what do we know……’they’ probably already came up with several wonderful ideas themselves. Swipe to mute, xoxo Mimi

 

 

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