Veronica Lake’s Hairstyle

Veronica Lake’s Hairstyle

From pin-up to patriot.
About Ms Lake’s hairstyle before and during the second World War: taming Veronica’s cascading blond manes.
veronica-lake-hair
Veronica Lake and her famous and very populair peek-a-boo or witch-lock hairstyle in 1942 (image via lisawallerrogerss)

Veronica Lake was so populair in the forties that women copied her hairstyle. In the clip below (is it propaganda or plain advertising?) Ms Lake was set an example for women who had to wear safety hats while working at the factory during the second World War. Because “The Lake’s eyeview is entirely out of place on a war production plant”/ “Uncontrolled hair will never stay in place”/”the rhytm of precision work can be upset resulting in faulty work”.

Veronica Lake “put glamour in it’s proper wartime place” and changed her hairstyle on camera in an, ironically, German-like-bunroll-style which was also cute but not so much sexy. The poor factory girls however had to put on even less sexy and seriously ugly hats at work. The, safe, uniforms were sold as “Industrial Fashions” to women in the USA.

 

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