Couture Winter 2016: Venues

Couture Winter 2016: Venues

By filtering out shows that were held on a traditional catwalk, we could divide the venues in two categories; House and Garden and Entertainment

Category; House and Garden
At Valentino they named the collection “Mirabilia Romae” which means “The Marvels of Rome” and that’s where they also took the audience: Showing outside at the flagship store at Piazza Mignanelli in Rome. (after giving a fashion-exhibition tour situated in 3  of the most stunning buildings of Rome) Also held in Rome, at the Galleria Borghese: The lavish opening event of the Azzedine Alaïa Couture/Sculpture exhibition. Dolce and Gabanna treated their guests to a  “Mid Summer’s Night” themed weekend in Portofino, they own a couple of properties there, which they used for presenting Fine Jewelry, Alta Moda, and Alta Sartoria collections. Also dinner and a party (with Kylie Minogue performing) were scheduled for this weekend. (be sure to read all about that here on vogue.com) At Christian Dior they just built a complete venue/installation/building with special light effects at the garden of the Rodin museum in Paris “The Garden of Delight”

Schiapparelli showed at the Place Vendôme salon with a make believe “Theatre d’Elsa” as backdrop. Fendi actually showed in a Théâtre (de Champs-Élysees) with a surrealist backdrop of Giorgio de Chirico’s Piazza d’Italia. RVDK presented in an empty, typical Parisian, apartment in the sixth arrondissement (that’s what starting fashion houses mostly do in Paris during the Couture Shows)

Category; Entertainment
Chanel faked a Casino, built in the Grand Palais, with actual gamblers (a.o. celebrities, actress Kirsten Stewart)as backdrop for the show. Viktor & Rolf gave a performance dressing and undressing models and then putting the dresses on the walls of he Palais de Tokyo museum. Charlie Le Mindu made use of the props at the Le Crazy Horse de Paris for his couture show.

Credits;
Schiapparelli/Atelier Versace/Charlie le Mindu (images via http://nowfashion.com/categories/reviewing http://www.vogue.com/tag/season/fall-2015-couture/)
Fendi (images via http://www.vogue.com/slideshow/13280328/fendi-fall-2015-couture-backstage/#1)
Valentino (images via http://www.style.com/fashion-shows/fall-2015-couture/valentino / http://www.vogue.it/en/shows/oddities/2015/07/valentino-mirabilia-romae#ad-image
RVDK (image via http://www.percevalties.com/2015/07/ronald-van-der-kemp-fall-winter-2015.html)
Azzedine Alaïa (image via  http://www.vogue.it/en/shows/fashion-events/2015/07/azzedine-alaia-couture-sculpture#ad-image)
Chanel (images vis http://wwd.com/fashion-news/fashion-features/chanel-runway-set-karl-lagerfeld-casino-2015-10177366/)

One thought on “Couture Winter 2016: Venues

  1. Pingback: Buidings as Fashion Show Venues | Mimi Berlin

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